If you have been shopping or selling at eBay before, you have probably heard of the term PowerSeller. If not, it is not just a unique term. PowerSeller is actually a status granted to elite sellers on eBay. The only way to really make money selling on eBay is to have a PowerSeller frame of mind. But what is a PowerSeller, really?
How does someone get this status on eBay?
eBay has strict requirements and evaluate membership monthly. You can only get into the program if you are invited. To get in at the bronze level, you need a feedback rating of 100 with at least 98% being positive. You also must sell at least $1,000 worth of items or a total of 100 items every month for three months in a row. eBay will also be including the detailed seller rating into this elite status this summer, and other rules are added over time. eBay has several level of the program depending on your sales: $1,000 total is bronze, $3,000 is silver, $10,000 is gold, $25,000 is platinum and $125,000 is titanium.
Status can be lost a lot easier than it can be achieved. If a PowerSeller misses their sales quotas, or if their feedback goes under 98% positive, eBay takes it away. To put it bluntly, PowerSellers have been making money for a while and continue to make money.
The Store Or The Flea Market
The most important thing to understand about the this unique frame of mind is that selling on eBay isn't a hobby or something that happens with luck, it is a serious business.
Here is a good way to look at it. If you just set up a table at the local fair or flea market, you probably understand how to sell and make a little money, but you sell whatever and hope for the best. If your friend has 200 pairs of shoes cheap, then that's what you'll be selling. Selling this way can be fun. When you have a good week, you can really score big. This, however, is no way to run a real business over the course of time.
Other PowerSellers and myself take the frame of mind that we are a real store owner. We seem to sell the same items over and over again. We also do silly things like keep inventories and budgets or product and keyword research. We know what we are going to sell, how much our cost is, what the eBay and Paypal fees are, and how much it should sell for. Just like a real brick and mortar store, we go through some hard times occasionally, but our income is predictable and our overall business maintains a healthy growth rate.
The ideal PowerSeller frame of mind is looking at money over the long term instead of the short term. Guard your feedback, manage and automate your selling properly, regularly update and do regular maintenance on your systems, provide stellar customer service and the rewards will come to you over time. Then you'll get a little badge next to your name that makes people trust you more...just like the one I have!