The eBook, available as a free download at, guides readers through today's HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today - including social media tactics and other Web 2.0 tools.

The eBook also provides insights on how to measure the success of marketing and PR campaigns, as well as mini-case studies showing how some HR vendors are combining traditional and online marketing and PR tactics to get a high return on their marketing investment. "This eBook is the culmination of our own research during the last seven years and the experience we've gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers," explained Mark Willaman, founder of HRmarketer. "It's a must-read for anyone new to HR marketing, but the eBook also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals."

"This eBook is the culmination of our own research during the last seven years and the experience we've gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers," explained Mark Willaman, founder of HRmarketer. The eBook, available as a free download at, guides readers through today's HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today - including social media tactics and other Web 2.0 tools.

"It's a must-read for anyone new to HR marketing, but the eBook also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals." The eBook, available as a free download, guides readers through today's HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today - including social media tactics and other Web 2.0 tools.

The eBook chapters include:

* HR Buyers--Who they are and where they are

* Marketplace Trends--HR Pros Growing in Influence and Responsibility

* Marketplace Trends--New Strategies Needed for Effective HR Marketing

* Multifaceted Approach Is Necessary

* The Fundamentals of Successful HR Marketing

* Marketing PR--The New World of Marketing

The eBook, available as a free download, guides readers through today's HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today"This eBook is the culmination of our own research during the last seven years and the experience we've gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers," explained Mark Willaman, founder of HRmarketer. "It's a must-read for anyone new to HR marketing, but the eBook also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals." - including social media tactics and other Web 2.0 tools.