Once you have created a quality product, your next natural step will be to do what got you into this whole mess—offer your product through ClickBank or another and generate your own affiliate sales. Your own very well-established affiliate sales will turn some great profits for you, but imagine now if you coupled with affiliates and multiply that across the web!? Get others to sell your products for you. You've done the foundation work, posted some sales and conversions worth bragging about, now let the power of your affiliate sales force sell your product for you...on auto-drive!

You really have nothing to lose by developing an affiliate program. If you have a product that is selling well, it will sell through other talented affiliates, too. And since it costs you nothing unless a sale is made, there is absolutely nothing to lose. It's the beauty of affiliate marketing, and it's why this business is so vastly popular, and why this is how web-based products sell primarily—through direct sales and associations.

The Beauty of Duplicity

The more beautiful thing about developing your own product is that you can do it in multiple variations again and again, and thereby benefit from the beauty of duplicity. Seem cryptic? It's not.

The first time is the hardest time. Hence, if you can manage to create a good-selling product once, you can recreate and grab more market share by doing it again and again. You can, in effect, control more of the market share just by creating what seem to be competing products.

The beauty of this is that you do not have to start from scratch every time. All you have to do is make small changes and tweak your original product, give it a new name and domain, create a new brand, and follow the same path to success. The real beauty is that you become a proportion of your competition—proportionally based on the size of your niche market and on the number of times you re-create your product.

To capture further power of duplicity, you can also create competitive products and sell the rights to them, either in full or Private Label Rights that others can buy and resell as their own.

Since you are still paid on your end each time the product is sold, you still make money. (Be sure that you learn about and understand the different kinds of rights so that you do not illegally resell the product; Private Label Rights, or PLR allows you to resell the same product multiple times, whereas full rights does not. There may be other intermediate rights options that you can explore to get more mileage from your products as well.)

It is true that all of this multiplicity increases the competition against your own products, but in this case that is certainly not a bad thing. For one thing, all that it means to have competition is that there is room within the market to support it. New competitive products would not (and should not) be created in a niche without demand. More importantly, you are creating your own competition. At some point in time, you are making profits from the product. You are only multiplying your income by creating your own competition.

And after each completion, you are ready for the final step, which multiplies the beauty of duplicity yet again, opening the floodgates for a near limitless marketing potential. We think you'll recognize this last phase.

Unleashing Affiliate Power

Do we repeat ourselves? A little bit, but this time, with a twist.

The last phase is the same as the final phase in the marketing of your first self-developed product—creating an unlimited marketing and sales force. Imagine the power of not only creating that force for your product, and not only creating and controlling your own competition, but then selling those products that you control through more affiliate programs! The result is the multiplied power of multiple affiliate programs, all selling products that you own. There's virtually no end to the possibilities; and simple do what you've done before and repeat this.