A shelf corporation is sometimes viewed as a great way to get your business recognized and to make it easier to get credit. If you are going to contact the bank to see about a corporate credit card or a line of credit, you will have better luck if your business is a couple of years old instead of a couple of months old.
In the eyes of the lender, it reduces the risk involved should they decide to issue you credit. Since at least 50% of all new businesses fail in the first year, the fact that you are a couple of years old significantly reduces the liability in their eyes. This could mean the difference between you getting the corporate credit you need or it being denied. It can also affect your credit limit and the amount of interest that you will pay on it.
Consumers also find you to be more appealing when you have some longevity behind you. Consumers are becoming more interested in finding out how long a business has been in place before they make a purchase from it. If they see you have just started out they may buy what they want from someone else. However, if the purchase of a shelf corporation makes it appear older than they will assume your business has been doing well.
Depending on what type of business you operate, you may be attempting to secure lucrative deals with other businesses. They are going to be more willing to engage in a large order with you or even a long term contract if they think you are going to be around for a while. The amount of time you have been in business may directly affect their decision.
Some individuals consider a shelf corporation to be deceptive, and in some ways it is. After all you are using it to portray your business as one that has been around for longer than it has. The rule of earning the trust of the consumer by being honest comes an ethical issue with shelf corporations. Others feel that you need to have a good business strategy in place to be successful, and a shelf corporation is just another way to do it.
Not all shelf corporations are cut and dried though so you need to do your homework. A real shelf corporation has not been used by anyone before so it exists in name only. However, you need to be confident that there aren't any complaints with the Better Business Bureau or from online consumers that contain the shelf corporation business name. If they exist, you will be assumed connected to these incidents and that can affect your ability to make sales.
Take a good look at the prices of shelf corporations. Don't bother with it if you are going to have to invest capital that you have set aside for other purposes including advertising. Some people are under the understanding that a shelf corporation offers significant tax shelters and benefits. This is not the case at all so don't think you can recoup that money when you file at the end of the year.
Only you can decide if a shelf corporation is going to be right for you or not. Make sure you take the time to consider both sides of the issue. You also need to think about the cost involved. A shelf corporation isn't always cheap but it can lead to more sales for your business. Your personal opinion about the process is going to influence your decision as well.