There are plenty of free things you can offer to the customers that come to your coffee shop. These items can entice them to become regular customers that will stop in numerous times per week. Something as simple as giving out punch cards they can present each time they make a purchase can win their loyalty.
The number of punches it takes to fill up the card is up to you. It can be after ten purchases or even after twenty purchases. You may be worried that you will be giving away too many products. However, if you can turn these casual customers into daily ones you will more than make up for that cost with the additional sales. Consumers love to get something for free.
Think about what else you can give them for free when they have filled up a punch card. You can have small drawings each month for special prizes. Try to make them something that will further promote your business such as travel coffee mugs with your business information on them.
You can be really creative with the prizes you offer and they don't have to be worth very much money either. It is a good idea to offer something relating to your business but you don't have to. You may decide to go with a larger type of drawing. For example all of the completed punch cards can be placed into a drawing at the end of the year for a free vacation.
The concept of free samples is used in many different types of businesses including bakeries and ice cream shops. Why not extend that to your coffee shop business as well? Having a large menu selection really doesn't matter if people don't know what you are offering. If someone does order a drink they aren't happy with the taste of, be willing to replace it free of charge. They will really appreciate the personal attention.
One of the main reasons why consumers don't want to try a new drink offered is because they may not like it. Offer free samples of a particular one for a set amount of time. You will find the sales for it continues to soar on a regular basis after people have had a chance to taste it without spending any money on it.
When you are designing your coffee shop, consider offering some places where customers can access free wireless internet connections for their laptops. This is a very nice free gift you can offer them. They can take some time to enjoy their drink while they are working too.
You may want to think about placing a few computer terminals in the coffee shop as well. Not everyone has a laptop that they can use. With access to the computers you offer they can enjoy coffee while doing some work they need to get done or to send an email to a friend.
