Today, the hottest internet marketing trend is article writing. With so many SEO practices being shot down, or the positive effects lessened, writing articles has become the way to go to effectively promote your site or business. The way it works is simple really. You write an article and place your website link at the bottom of the article along with your author information. You submit your article to places like isnare.com, goarticles, & articlecrazy.com. You instantly get a valuable one way link back to your site - but that's only the beginning.
Next, your article will get picked up by other webmasters who are trying to fill their sites with content. They are also asked to keep your link active underneath your article. The more interesting, professional, and informative your article, the more links you will gain back to your site. You will simultaneously establish credibility and help yourself with the search engines.
Writing articles and websites in general is much like farming. You plant the seeds and do your work. A few months later you begin to reap the harvest when the search engines and other sites start to pickup your links. The more you plant, the bigger the harvest.
Some tips to keep in mind:
1. Write your article to reflect the subject matter of your site as much as possible.
2. Watch your grammar and spelling.
3. Remember, your article represents your site, so take as much or more time with it as you would any other page on your site. You don't want readers to dismiss your article before they even reach your link.
4. Most article directories will not accept affiliate links, so don't add them to your article.
Writing articles is not one time deal. Like anything else, one article might get you hundreds of links or just a few. Your success will depend on the quality of the article, the subject of the article, and the competition you face in your area of business. Writing articles and submitting them to article directories is a great strategy, and I recommend trying to write at least one article a week to adequately promote your site.
