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Chamber Business After Hours
Patricia Farnham
Some very easy ways to entice customers during slower periods of time are right under your nose. Most of them are very easy to implement in any type of restaurant setting. They also will generate more money than they will cost you to start. The initial start up fees will likely be in the form of advertising. You may need to have some materials printed up as well.
The problem though is that you may experience lulls between the various meal times. Of course you can use this time to take care of getting ready for the next busy spurt, this is an opportunity for you to make more money. Your employees will like that the time goes by faster and that they are generating more tips as well.
There are plenty of ways you can get more customers into your restaurant between meal times. Implementing a few of these ideas can help you have more profits. You may have more overhead due to the additional staff but it won't take up all of those profits. Your other overhead expenses such as electricity and water though won't increase much at all.
You may be surprised to learn how many people will be influenced to go out to eat when they can save money at it. If you offer lower prices during set hours between lunch and dinner you better be ready for a large crowd to walk in looking for them. However, that is the idea behind all of this so just make sure you are ready for it.
If you are a restaurant that also serves alcohol, you can offer two for one wines, wells, and drafts. Chances are those planning to have a meal and a few drinks will take you up on such offers. You can also offer great prices on appetizers for those that want to have a few drinks and something light to nibble on.
If you operate a family oriented business, you may offer specials for children. For example a child can eat for free with each paying adult. You can offer this on the weekends during the slower parts of the day. This is a great way to get the whole family to come in for an affordable meal.
Don't be afraid that these types of offers are going to cost you money. Take the time to really crunch the numbers. You will soon discover that these types of offers are going to get you more repeat business than ever before. It will allow you to benefit from all of the hours of operation instead of just particular ones.
You can try just one type of offer at a time to see how well it works out for your restaurant. You can also choose to try out different offers at different times of the day or various days of the week. Be creative so you can come up with the right type of choices for your particular restaurant.
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