They are small and lightweight, but promotional coasters are some of the more flexible giveaways that fit any industry and theme. Drink coasters are part of the dining experience in bars and restaurants. These table essentials keep wooden tables free from water rings. Apart from their practical use in the food service industry, promotional coasters, along with customized mugs, dinner napkins, and paper bags, give dining establishments a more uniformed look. With prices ranging from as low as $0.12 each to as much as $100 for a set of four, coasters make great marketing tools for new bars and restaurants wanting to build awareness.

Not limited to marketing campaigns involving the food service industry, promotional coasters can be utilized by non-food companies for internal and external branding purposes. In offices, personalized promotional coasters can be used as keepsakes or as giveaways for job fairs.

Being desktop objects that easily catch people's eye, promotional coasters can also be used as vehicles to build awareness for health, social, or political issues. Red heart-shaped coasters are suitable not only for Valentine's Day promotions but also for information campaigns related to the heart. Those wanting to emphasize their concern for the environment can promote their advocacy through eco-friendly coasters made from recycled currency, denim, yellow pages, or PET. Hospitals and physicians may want to imprint their hotline numbers on promotional coasters for emergencies. Food and beverage companies can maximize the use of high-density white coasters, which are perfect for imprinting food and drink recipes. Recipients will want to keep these coasters especially if they contain relevant information.

Real estate agents, insurance brokers, and banks should not feel left out because promotional house-shaped coasters are one of the cheapest giveaways they can use to stay on top of the competition. For valued clients, promotional high-end coasters made of leather, stainless steel, cherry wood, granite, and metal are perfect corporate gifts for special occasions. Individuals celebrating important events such as weddings, birthdays, and anniversaries will also find that customized coasters are some of the cheapest but memorable giveaways they can use to add a personal touch to their parties.