Article marketing is still a very powerful way to promote your website, products and services. However, even though it is a powerful way of getting targeted traffic to your website, leaving out these two components in your strategy will diminish the effectiveness of your marketing efforts. Without these 2 steps, even though you may get traffic to your website, it won't be as responsive.

The first key component is to have your readers become interested in your article. There are different ways to build interest in your article. The first way is to have a catchy title that draws the reader in to read the article in the first place. Remember, your title is competing with hundreds if not thousands of other articles out there in the different article directories, so it really has to capture the attention of the visitor who is on the site. Once people click on the title to read your article, does it keep them reading? Your first paragraph should be very enticing and clearly state a benefit as to why they should keep reading. Each paragraph of your article should sell the reader into reading more of your article. The whole purpose of your article is to get the reader to the end of your article and want to, not only find out more information, but to take an action.

Many authors stop short here. You don't want your readers coming to your web site to find out whatever they can on your web site and leave, but you want them to find out what they are looking for through the product/service that you offer. Your article should give them value and also let them know what they would be missing if they don't have the rest of the information. For example, your article should focus on the WHAT your readers need, and your product or service should focus on the HOW your audience can get it done. When you make the WHAT enticing, you will draw your readers into wanting to know the HOW.

The second key component you need to have in your article marketing efforts is a landing page that supports the content of the article. The connecting place from your article to your website is the resource box, so it has to be enticing enough to draw the reader to your website. Your resource box and the page that you send them to have to be designed together as part of your integrated marketing strategy. I can't tell you how many articles I have seen that have a resource box that didn't entice the reader, or have sent people to a site that was just the home page and really didn't have a good follow-up, or they have sent people to a site that was not even closely related to the subject matter of the article. If you just want to increase traffic to your website because you are selling ad space on your website, then it won't matter as much. If you are using article marketing to sell more of your products and services, then it does make a big difference as to how the follow-up landing page is presented to the reader. Your landing page should complement the article and further support enticing the reader to take an action when they are on your page?

Article marketing is a strategy, that when followed well, will produce results that bring in the income. In learning that you need powerful titles, article flow and resource boxes, you can get resources that show you how to create a powerful title and what some of the most successful article structures are that will keep your readers locked into your article. Once you learn how to implement these valuable components, you will see rise in your earnings, because your articles are working harder for you.