First of all, be sure to carefully read and follow any special application instructions that come with the pheromone product you use. There are many different types of pheromone products you can buy.

Apply the pheromone perfume to the pulse point areas of the body. Pulse points or hot spots are areas where human body produces greater body heat. These include the wrists, base of the neck at the throat, center of the chest, inner part of the elbow, the hair and scalp, and behind the ears. Women can also apply pheromone products to thighs, ankles and the backs of the knees.

Also, try applying the pheromone colognes to your clothing instead of your skin. Due to your body heat pheromones applied to the skin can evaporate very quickly. Furthermore, pheromones applied to the skin can also get washed away by sweat and destroyed by bacteria. Some androstenone-based pheromone colognes, can only be applied on clothing, and never on the skin. Bear in mind that the pheromone smell will be on there for a longer period of time, and it may take several washes to come off completely.

Always use the correct amount of pheromones to achieve the results you desire and beware of the "body odor" effect. Androstenone-based products have a smell which many women perceive as invasive. Remember that many males can't detect this smell at all, however most women can smell it very well.

Also, try to avoid pheromone build-up. This happens when your skin absorbs so much pheromones from your applications over a period of time - that you notice a significant drop off in pheromone effectiveness. To prevent this - apply products to your clothing, or, if you are applying pheromones directly to the skin, wash the application points on your body well.