I'm sure you have seen the ads on TV with Jessica Simpson and Vanessa Williams demonstrating how Proactiv will help you fight your problem acne. This solutions was discovered when two doctors, Katie Rodan and Kathy Fields started trying to find a solution that worked for more than just acne spots. They wanted to make something to cure the problem. They used their research and experience to create a comprehensive skin care acne control product that works for everyone from teenagers to adults.

The marketing behind Proactiv is very clever. Not only does the company use high profile celebrities to promote the product but they also use slick sales copy to make your skin feel smooth and clear just by watching the ad. Proactive is sold as a three step solution that starts with a renewing cleanser. The smooth grains in the cleanser are apparantly so tiny, they are able to fit inside your clogged pores. They then unclog the pore and start the long process of removing the dead skin cells that can cause acne. The renewing cleaner contains benzoyl peroxide that attacks the bacteria that causes acne. Once you've cleansed your face, you are ready for a revitalizing toner. Most toners contain alcohol, but Proactive skin care acne control products do not contain any alcohol, so they are far more gentle to your face than other products on the market. The toner balances your skin tone and finishes the process of dead skin cell removal. The Proactive process finishes with a repairing lotion. This helps to heal problem blemishes and prevent new ones from forming.

Finding the right skin care acne control product can be very tough. You have to evaluate things carefully. Whether you believe in this skin care acne control product is up to you. In my opinion you are better off combining a good diet and a healthy lifestyle, with a gentle alcohol-free face wash rather than spend your hard earned money on an over hyped acne control product. But as always it is a good idea to do your own research before making your own decision.