The outcome of article marketing is increased sales volume, which is also the eventual target of any SEO (Search Engine Optimizer) or Web Marketer. It does not matter if the site is selling products, services, or even an idea. Article Marketing can render improved sales by bringing in business via quality traffic and leads via the links in the resource box below the body of submitted article. Article visitors often turn into customers.

As an effective and indispensable strategy, Article Marketing has also ventured into a competitive arena. The quality of the articles is of utter importance and finally determines the success of the strategy in terms of achievement of desired results. So, it is important to pay attention to the quality of content submitted through these articles. The articles should be informative and not a transparent attempt to market a website's products and services. Readers are interested in the articles for their informative value and element of expertise. The best articles are focused, easy to understand and helpful to the readers. Many sites may not accept the blatantly self-promotional articles.

While some useful links can be strategically fruitful and render the article effective, too many links, especially too many self-promotional links, often distract the readers from the article itself and even lead to disinterest. An overt attempt to put many links pointing back to the website may turn off the publisher. In fact, many a times, publishers remove all the links from the article before submitting it, except for those that appear in the resource box of the website.

It is always suggestible to spell check the article, as well as, double-check its grammar, punctuation and coherence. The article should be written from a layman perspective lest it may turn out to be futile.

In addition to a well-organized, grammatically correct and lucid article, the website should also place due emphasis on an impressive resource box, which is also the definite advertising space for the website in the article. The resource box is the means to a few very significant ends for the website, including link building, lead generation, link popularity and brand equity build up. The best strategy is always to keep the content of the resource box simple and uncluttered.

A good resource box always contains vital information about the website, like its name, nature of business, 1-3 sentences encapsulating the site's USP (Unique Selling Proposition), and at last but certainly not the least, the website address. Besides, the resource box may also contain the website's newsletter or ezine subscription address. This address should preferably be a URL to the website's ezine subscription rather than an email address. Further, the resource box may also contain the contact information of the website, viz. business phone number or press/ media kit. The website can offer a free bonus report to further enhance its creditability, while giving the readers some more information to delve into.

A good resource box is not larger than 20% of the total size of the article, as it renders the article abusive. The website should also make sure that the resource box does not advertise for products or services that are not cohesive to the subject of the article. Irrelevant products and services of the website in respect of the topic of the article may deliver the article's feel as a pure marketing stunt. For effective article marketing, the idea of article submission should always be to flaunt knowledge and expertise in an attempt to cater information to the readers. The marketing aspect should be disguised to the maximum. Therefore, the website should strictly avoid enlisting all its websites as well as accomplishments till date, as well.