There are lots of reasons why article sites promote your website. First and foremost they are free for anyone to use, secondly anyone from anywhere can publish their articles instantly. Good well established articles sites usually get thousands of visitors' everyday and your article might be the right content that someone is looking for. The better article sites will often let you include a short bio and an important link to your website. This is very important. Your hyperlink back to your website is what helps you add weight to your web presence. If you have lots of links to your website this gives added weight to your positioning in Google. The more content you have on your site about your particular field and the more articles you write with links back to your site will do wonders. Using key search terms in the hyperlink is a good trick, especially if your website address is not very key friendly and does not describe your site.

Another great thing about article promotion is that some of the publishers actually allow their visitors to copy the articles and place them on other websites. They cannot change it so as long as you include a resource box along with your link and state that the article can only be reproduced with this resource box in tact. This means your article with link and your information can spread all over the internet give even more in links and weight to your site.

Because the more you have the more authority you have on your subject the more Google will give you more credit. And if you have written 5 articles and posted them to 10 different sites, and these sites republish them to for you it could give you hundreds of links back to your site. So the more you write the more possible links and visitors you will get.

How does it promote your site?

Well its builds authority in your particular field. When Google gets a request to look for a key word it goes and finds the best sites with that content. If your have written many articles and they have been spread across many article sites, you will be seen as an authority on the subject.

If you have a site and you want more traffic and more possible business then write about it, and publish it. It is free and all it takes is a few hundred words! Try it. Write yourself half a dozen articles on your chosen subject, remembering to use key words that Google will be looking for, then publish and watch and wait. Done correctly in a few weeks time you will have more visitors to your website. So what are you waiting for? Promote that site, get writing.