Though still in use, pop up advertising has lost its sheen as the finest form of online advertising after a real short span of acceptance. Pop up advertising has not disappeared from the web. In fact every other websites use pop up advertising to attract visitors hoping pop up advertising would be as effective as it was in the past. But is pop up advertising secondary? No way. Pop up advertising has flooded the online media and it made it feel that no other form of advertising is possible on the net. Pop up advertising has gained this much popularity because of its inherent capacity to attract our eyes. You also have to take an action at least to close the popup window. In most cases a pop up window turned to a lead or a sale. Pop up advertising tells us the saga that too much of success is a bad thing.

The runaway success of pop up advertising prompted every online advertiser to go popup way. In the beginning, when this form of advertising was an entirely new experience to internet users, people generally welcomed popup advertisements and shoppers made decisions at the sight of a popup ad. Soon pop up advertising became a dirty phrase, and people began to hate this form of advertising. This happened because every websites were using pop up advertising. Many websites went overboard to test with two or three pop ups per page. This created resentment among internet users as the pop ups took away the attention from real web surfing. People were tired of closing every window that pops up without anticipation.

It is no wonder today that there are more companies that specialize in preventing pop up advertising from popping up than the companies that design creative pop up advertising content. Now there are different pop up blocking software solutions available and most of them are for free. Most commonly popup blocking software comes bundled with antivirus software. Thus it is almost sealing the fate of pop up advertising. Pop up advertising, in its initial days were not created to install a spy ware or virus in the user computers. The companies that once specialized in designing pop up advertisements changed track to writing programs to block pop ups. Others! They left the field.

Pop up advertising came as a revolutionary form of advertising that would connect buyers with sellers. No other form of advertising was as revolutionary as pop up advertising. The huge initial success of pop up advertising forced many pundits to predict doom for all other forms of online advertising. But the story unfolded as that the very success of pop up advertisement sealed it fate. Now pop up advertising has been demoted (with some kindness to a losing hero) to a level something above a spam mail.