First of all you should keep in mind that you are building a list of people that can pay you back many times over in the future. Your autoresponder is an easy place to store names and e-mail addresses for future follow up. If you properly use it this can to continue to work as helping you build as large of a list of possible.
The next thing to keep in mind regarding your autoresponder is building relationships with your subscribers. Your ability to view these people as more than a name and e-mail address is paramount to your success.
One way to do this is put the emphasis on building relationships with them. You do this by addressing their needs and communicating with them beyond the normal selling focus.
There are multiple ways to develop relationships and build a list with an autoresponder. One thing you can do is put a sign up for them on every webpage and blog page that you build. Put these above the fold where people can see them and make it easy for them to subscribe.
Encourage people to subscribe by offering valuable freebies that entice them to trade their name and email address for your offer. Then communicate with them on a consistent basis so they get to know who you are.
One thing many Internet marketers do today is combine their autoresponder and blogging efforts. There are several ways you can do this!
For example when you make a blog post you can send out a mailing to your list notifying them about it. In that e-mail message you send a short couple of sentences and include the link to your blog where people can click to get the rest of the article.
On the flip side when you make a blog post you can include a subscription link right in the text of the blog article where a person can get more information by subscribing to your autoresponder. These are two effective ways to build your list and drive traffic to your blog.
There are many different autoresponders available on the market today and two of the best are Aweber and Getresponse. Because these are fairly inexpensive to use you do not want to cut corners on this valuable tool.
