These sites are often poorly made, and jam packed full of useless information making it difficult for Google to categorize the site properly. This leaves the site with a low ranking in Google's index, causing the business to lose potential customers.

Immediately after realizing the error of their ways, marketing personnel will scramble to get a hold of an SEO company in order to solve their problems.

What some people don't know is that your average, traditional SEO firm focuses primarily on Text Optimization, often pushing Image Optimization to the back of the bus if not right out the door. Image optimization is an entire corner of the SEO industry, why not take full advantage?

Core Principles of Image Optimization

Image Optimization is a useful tool that has been utilized in web design for several years. Optimizers are aware that by incorporating the use of relevant images into their web pages, they are accessible not only to the text engine search, but image search as well.

In order to understand how Image Optimization works, and to successfully apply it in web design, you should first understand that not every pixel will require optimization.

Here are a few fundamentals to consider when optimizing images.

Four Basics:

1) Quality - Is the image of acceptable quality? See that the images are of higher resolution and not necessarily very big but should occupy enough space so as to justify its? inclusion in that particular web page where it has been incorporated.

2) Relevance - Is the image relevant to the content surrounding it? It is one of the most important factors to improve relevancy of your web pages. As a matter of fact images are incorporated in places to either substantiate any point that is written in text format or to explain something that is difficult to explain through plain text. So use images only when there is absolute necessity to do that.

3) Appropriate labeling - Is the label relevant to the image? As most of the search engine crawlers are still not been able to read through images so providing ?Alt Tags? to images at least make the search engine spider understand what the image is all about.

4) Image Format - Consider adopting a template for strategic placement. Use image file that is widely acceptable.

It's true that a Picture is worth a thousand words, so be sure to find an SEO agency that fully utilizes every tool at its disposal!