Everyone on the Internet needs lots of new, high quality content. Website owners, bloggers, and publishers of ezine and newsletters all need content. All businesses including yours need exposure and advertising. Writing articles allows you to get your exposure and advertising while sharing your expertise with others. Further, writing articles provides needed content, and can benefit you in a number of ways.

Branding. Your articles will help you to brand your product, your website, your business and yourself. Make sure you include your name, business name, credentials, and website address in your article's resource box. Do not add your email address to the article resource box; it could be improperly used by spammers.

Gain credibility. You will become known as an expert author on the topics you write about. Get an edge on your competition with a boost in credibility.

Free advertising. Sites that publish articles do so at no cost to you. This will broaden your advertising efforts in addition to your normal advertising budget. However, you must remember that your article must be presented as an information article rather than a blatant advertisement. The resource box is where you get to advertise.

Get Published All Over The Web. There are publishers all over the world who need free content for their websites, ezine, Blogs and more to continue drawing new visitors to their sites. Your article can ensure they have the content visitors are looking for.

Get Published in Offline Content. Some publishers may put your content in ebooks or even in printed newsletter and so your advertising can multiply further with no additional work on your part.

Gain Trust. If when people read your article they like it, they will be more likely to buy your product or service increasing your profits.

Highlighted Exposure. A publisher may choose to place your article on their homepage or high traffic blog as a featured article. Highlighted placement can increase credibility as well as exposure. Your article is likely to be highlighted if it is well written and covers a subject that is currently very popular.

Long Term Advertising. Your article may be kept on an article publishing site for years or end up in archives to ezine publications and newsletters. Some subscribers like to read back issues before subscribing.

Multiply Income. You may get extra income from people who want to hire you to write other articles, books or even speak at seminars. This can be a great way to multiply your income.

Link Popularity. There are literally thousands of article sites that publish articles like yours. In addition to article sites there are topic specific forums numbering in the thousands where your article can be published. When publishers begin placing your article on their sites along with its resource box you will start to gain incoming-only links that can help raise your search engine rankings. The more links back to your site the more popular you are with the search engines. Start gaining all sorts of search engine popularity today!

With all of the benefits you stand to gain, what's stopping you from writing an article? Better yet, what's stopping you from writing several articles? The benefits of article writing are significantly multiplied when you submit articles regularly.