To achieve your goals, there are 2 things you need to do. One, you need to tweak your website and make it search engine friendly. Suppose the search engine finds your website. But it didn't index all your web pages because it can't find some of the links. On top of that, it can't decipher the main theme of your website. What exactly is your website about? If the search engines can't figure that out, it can't rank your website properly. Hence, you have little chance of ranking well in the search engines.

But how do search engines come across your website int eh first place?

The search engines find your website through links. These are external links pointing to your URL. The more inbound links you have, the better your rankings will be.

Expert SEO marketers understand this, and they know how to build links quickly, and effectively. One popular method that is no longer a secret now, is web directory submission.

The main purpose of web directories is to provide a list of relevant links to the online visitors. Marketers are quick to realize the SEO value of such websites. In fact, it's almost too good to be true.

Let's say you resort to buying links to promote your new website. How much would you be paying for each link that you buy? Probably at least $1 or more for each link. To get a hundred links, you probably have to pay $100 and above.

Consider link building using web directory submissions. On the Internet, you can easily find thousands of web directories. The best part is, all these web directories accept link submissions and they don't charge a single cent. A handful of popular web directories do require you to pay a small fee to get reviewed and accepted. But those are the exceptions. You don't have to submit to those directories if you don't want to.

Make a quick search online and you will be able to find huge lists of web directories that accept free submissions. You can use these lists to submit your own URLs, or you can hire someone to do all the work for you.

Cost wise, how does this method compare with buying links? If you submit your site to a thousand web directories, and you get just 20 percent rate of approval, you will have 200 back links. If you buy links at $1 per link, you would have paid a whooping $200 for the 200 links. Chances are, even if you hire someone to do the work for you, you won't need to spend $200 to get 200 links when you use web directory submissions to acquire links.