Deep links are basically links to pages of your website that are not your home page. So for example we are a company that offers several services including web design, web development and SEO and so a link to our SEO page is effectively a deep link.
Why are the problems with Deep Links?
Well the main problem is that many sites will only place a link to your home page. For example many directories do not allow deep linking and insist the link placed is to your home page. Also many webmasters that place a link to your site will only link to the home page. This means you will need to think of different ways to get deep links to your website.
The Best Ways to get Deep Links
There are a number of ways to get deep links to your website you just need to be a bit more inventive. You can look for directories that allow deep linking and there are some out there. You will then obviously be able to select the anchor text of the links as well.
The best way to get deep links to your website is using article writing and distribution. When you submit and article to an article directory you have full control over the links that you put at the bottom. This means you can link to any page within your website.
Another way of creating deep links is by using internal linking. On each page you create you can add a link to another page within your website that is not your home page. This will help to add weight to al the pages within your website.
Why Bother with Deep Links?
Well the first thing to say is that if you have links to internal pages then this will help them to appear in the search engines. If your content is great then it does not matter where people arrive they will continue to move on and read other pages.
You may also want to consider your SEO efforts. If you offer 3 or 4 different services within your business it may not be easy to optimise your home page for all of them. You may find your campaign is a lot more successful if you optimise a different page for each service and then get links to that page. This then means that when people search you will be directing them to the page that is most relevant to what they are searching for.
Conclusion
Deep linking is an important strategy in any websites marketing and SEO campaign. It might take you a little bit longer to find the best way to work it for you but once you get it going you will see the benefits. Through using deep linking we have begun to see some of our internal pages appear in the search engines and bringing people to our website, at the end of the day that is what everyone wants to do.
