Have you ever wondered how many words are appropriate to your brochure printing? What's the maximum word count in every page? Or what about the content of your brochure? What words do you need to say your message?
For a standard four-panel color brochure printing for example, perhaps the maximum word count would depend on what you can fit inside your color brochure. Normally, what most people would do is to write the content first and then do the design based on the words. Editing here and there is then carried out to make sure that everything is in harmony with each other. Knowing your word count would also make it easier for you to determine what size of brochure would fit all your words.
Nevertheless, if you're working on a specific paper and panel size, trial and error will work best for your brochure printing. You can change your margins, your font size, and then edit your words to finally get the best fit for your text in your designated panel.
- Use a software program.
There's software that lets you experiment with different layouts and fonts until you find the right amount of text you need to fit in your page. It can help you determine how much content you can include, as well as on what size. The program will also help you determine the most suitable layout as well as the right type for the length of your copy in your color brochure printing. It even provides you with samples to show you how much space a particular font can occupy in a brochure.
- Choose your words wisely.
It's a no brainer actually that what you write in your custom brochure would determine the amount of impact it will have on your target clients. Your choice of words will determine whether it creates a positive impression or the opposite.
Write about the benefits of your business to your target clients, instead of regaling them of how great you are and your product. Always keep in mind that your target clients are the stars in your marketing campaign. They're the ones you need to persuade. So use plenty of ?you? and ?your?. And avoid words such as ?we?, ?us?, ?I? and ?our?.
There's no general rule of thumb actually. But these suggestions might help you come up with the most desirable word count, as well as the right words to include in your brochure printing.
