Many people may be scared of the idea of making their own video, but the process is much simpler than you might think. Most computers already come with the software you need to make a simple video on your site. It is called Windows Movie Maker. This will give you a basic video to start with and play around with until you learn more advanced techniques.

You can use this program either upload live video that you have recorded, or if you are more camera shy, you can use free clipart like ones provided by Microsoft or many other locations on the internet. Video can have very powerful effects when added to your site. They give it a personal presence, which is important to any website. When you are known by only a url or name, your picture, signature or a video with your voice adds an element to which people can connect and will increase your opt-in rate, conversion and traffic.

If you add video to your site, I highly suggest you add a tell-a-friend script under it to have your visits get more traffic there for you. These two components used together can give you amazing results.

So here is the process: make your video to introduce your website, introduce yourself, further explain an idea or product you have on your site?.. The ideas are endless. Next upload the video onto Google videos, You tube, or any effective site that will be pertinent to your niche. Next, put it on your homepage, or relevant page with the tell-a-friend script and you're done! Sit back and watch the powerful effect this will have on your website.

Adding video to your website is a simple and highly effective technique that you need to be taking advantage of so that you can compete with the "big dogs". For more information on this and many more effective techniques to increase your websites effectiveness