Because email marketing is relatively a new tactic, many are still wary of using it to promote a business or to create public awareness. However, while email marketing and the use of consumer email lists are still considered by some as an experimental enterprise, many are already using this. And the results of this strategy has so far been possible, judging from the various advantages many businesses say they got from using consumer email lists and email marketing.

Cost is the most prominent and attractive advantage of using consumer mail lists and email marketing. Through email marketing, one can send a variety of information easily (using email of course) at a very low cost. All one has to get, besides the materials to be sent, are service providers for bulk email sending and the consumer mail lists. On the other hand, using direct mailing and newsletters require funds for printing and preparing the material, not to mention the required funds for sending the materials. In addition, using consumer mailing lists for email marketing does not require the use of actual paper, since everything is sent digitally online. So not only does email marketing save the business money, it is also environmentally friendly.

Also, using email marketing through consumer mailing lists is faster. Using email to send marketing information takes only seconds; direct mailing, on the other hand, takes days. In that span of time, the prospective customer may have already acquired the service of other companies or businesses. This makes the effort useless and futile. And due to the nature of the Internet, it is easy to tract the return of investment in email marketing.

As a result, the use of consumer mail list through email marketing has been said to be the second most effective marketing tactic online. Considering that the cost of email marketing is minimal, this is a great strategy to employ. The results are also said to be impressive. The combination of practicality and efficiency make email marketing one of the most essential tactics in marketing. This also makes a consumer mail list a very essential tool in marketing.