On page search engine optimization is basically the search engine optimization techniques that specifically apply to the webpage which you are attempting to get ranked highly in the search engines for your specified search keyword. Off page search engine optimization, on the other hand, is the search engine optimization techniques that are applied to "Off page", that is on other people's websites. Basically off page search engine optimization involves managing the inbound linking structure of the inbound links to your website. The bottom line is that off page search engine optimization involves structuring your inbound links in such a way that the search engines recognize your website as having more importance than other websites.

Importance of On-Page Optimization.

So how important is on page search engine optimization? On page search engine optimization is all-important, and not very important all at the same time. Basically on page search engine optimization alerts the search engines to the topics of your webpage, which is of course absolutely necessary for the search engines to assign any type of ranking to your website or webpage for your topic, or keyword. However, on page optimization does very little, if anything, to increase your actual rankings in the search engines. So while on page optimization does very little if anything to increase your ranking in the search engines, without it the search engines would be hardly able to rank your webpage for any keyword.

On-Page Optimization Techniques.

So what are the on page search engine optimization techniques? In short, the on page search engine optimization techniques revolve around the idea of using and strategically placing your keyword or keyword phrase in various specific locations on your webpage and your webpage code.

Search engine optimization on page techniques are incredibly important for natural and organic search results. On page techniques are simply search engine optimization techniques that are used on the webpage itself to let the search engines know the purpose and keywords of the site. Although search engine optimization on page techniques probably only account for approximately 10% of the search engines? ranking of your website, if you do not use on page search engine optimization techniques the search engines won't know for which keywords your website should be ranked.

So what are search engine optimization on page techniques and which are most important to use?

1. The first search engine optimization on page technique that you should be using is including your main keywords in your title tag, and your description tag on your website.

2. The second search engine optimization and on page technique that you should be using is including your main keywords in your keyword tag, and not stuffing your keyword tag with any other keywords.

3. The third search engine optimization and on page technique that you should be using is using your keyword or keyword phrases naturally in the content of the webpage at least once in the first paragraph and at least once in the last paragraph.

4. The fourth search engine optimization on page technique that you should be using is bolding italicizing and including your keyword in at least one heading tag.

These are the basic search engine optimization on page techniques and should be used on all of your webpages. In addition to on page search engine optimization you should also be doing extensive linking and off page optimization techniques.