The custom installation sector is heavily dependent upon the housing sector, with most of the contracts revolving around new builds and the improvement of newly purchased homes. The "Credit Crunch" has incited the inevitable decline of the custom installation sector during this financial downtrend. Finite Solutions (CEDIA awarded, UK's best Custom Installer 2008) knew they had to take action to combat the UK recession.

Marketing director, Fraser Stride had constantly ensured that www.finitesolutions.co.uk was well optimised, complemented by a consistent Google PPC (Pay Per Click) campaign. Due to the recession, the sites web traffic was on the decline, despite maintaining strong positions in Google. Fraser knew it was time to bring in a SEO consultant to withstand this downtrend in their potential clients search volume.

Fraser selected www.morganicseo.com from the respective competition, due to their attention to detail in performing the necessary research, and selecting the appropriate technique, to ensure a winning campaign. Morganic SEO is under UK management, but located in Hyderabad, India, allowing www.finitesolutions.co.uk to be apart of an effective SEO campaign, while maintaining a realistic budget.

The SEO Brief

With the website being freshly redesigned by Morganic SEO's sister (web development company Purple Skies); it was the perfect opportunity to create a new efficient and effective SEO campaign. The campaign objectives were simple...

1. Maintain top positions for the most popular and appropriate keywords for their industry.

2. Optimize every page effectively to ensure high relevancy of content, for long tail keywords.

3. Increase brand awareness with on line marketing and press releases of their latest projects and activity, furthering the credibility and reputation of their services.

4. Increase optimization for the brands and areas that Finite Solutions work with and in.

5. Slash their Pay Per Click (PPC) campaign costs.

The SEO Strategy

Performing thorough keyword research and comprehensive competition analysis, Morganic SEO were able to develop a strategy optimising for a wealth of strong keywords. After implementing these accurate and extensive on-site SEO changes, they then performed selected Off-site SEO techniques opted to complement the foundation built by the newly optimised site.

To promote the latest projects and activities of Finite Solutions, such as claiming 3 prestigious 2008 CEDIA awards, Morganic SEO performed article submissions with complementary SEO techniques to ensure a wide audience.

The Results

No.1 Google positions for the most popular and related keywords to Finite Solutions' sector.

The attention to detail of optimization on the individual pages generated huge traffic from the more difficult to predict, but more frequent long tail keywords.

With repeated press releases from Finite Solutions, they were able to provide a plethora of articles on suitable article sites, ensuring their activity was familiar far and wide. This not only increased awareness of Finite Solutions' services, but these articles reassured potential clients of their experience and knowledge, finally resulting in a growth in conversion ratio and secured business.

Fraser said "Thanks to Morganic SEO's online marketing strategy and campaign, we are receiving more hits to our website than ever before, providing a record number of brochure requests and quality leads. We have now stopped our PPC expenditure, in effect covering Morganic SEO's services."