SEO essentially stands for Search Engine Optimization. It is the process by which a website is optimized, that is, your site is made good for natural search engine rankings. A website is well balanced by a SEO in such a way that the site is easily picked by a search engine and thereby comes on the top most rankings.The importance of SEO is explained in this article and how does SEO work as well.

The two primary ideas of SEO are that of on-page SEO and that of off-page SEO.

On-page SEO is primarily that portion of SEO that is performed on the web page itself, hence the name on-page SEO. On-page SEO is the least important form of SEO, although without it would not be possible for a web site should to be ranked at all. On-page SEO forms the basics of SEO.

Off-page SEO is mainly that portion of SEO that is performed outside the dominance of the web page itself, primarily on other people's , hence the term off-page SEO.

On page SEOs generally deal with such field as optimizing the title, the keywords, the description, and the contents in such a way that when the search engines read the source code of the page, they automatically assume that the web page has as its main premise, the idea that the keyword emphasized, connotes.

Off-page SEO is generally the creation or making of inbound links that are themselves optimized for the web pages? keyword or keyword phrase. When the search engines see that there are many inbound links to your web page that have similar topics to your web pages? theme; namely keywords (although a word of warning here: all the text anchors should not have exactly the same text) ? they will assume that your web page is viewed by other web pages as being respected as a web page specializing in your chosen keyword.