Speaking on the occasion of the launch, Mr. Michael Eric Robinson said that the website will allow customers to buy eBooks, sell software and also give master resell rights to customers. He mentioned that the website has been set-up on a unique model which allows customers to make money from their collection of eBooks and software. He also mentioned that there are many people who develop their own software applications but are not able to sell it in the marketplace. Resell Rights Revenue will help them to sell their products quickly and also receive payments within a quick time frame. When buying an eBook or software, buyers will be able to quickly download their items from the customer download area of the website. This way buyers and sellers will be able to make money sitting in the comfort of their homes.

Mr. Robinson also answered queries on how this site is different from other sites selling eBooks and software. He said that he has not heard of any sites in the business of buying and selling eBooks and software applications which gives the options to quickly pay and download items. He mentioned that merchants more often prefer to ship products in disc format rather than giving a downloadable version. He also mentioned that a lot of expert thought process has gone into developing the website. He also mentioned that the contents sold on the website are carefully scrutinized before they are sold.

Internet marketing acts as the primary vehicle in selling products over the Internet. Mr. Robinson said that Resell Rights Revenue will take full advantage of all the available mechanism of Internet marketing and advertisement to make the site a success. The site has already been moved to the beta launch phase and seeing a good response from customers. The user acceptance testing of the site is going on with various end users and the final report is expected within the next couple of weeks. Mr. Robinson said that customers can buy software and packages at this point and use all the features available on the website. Customers willing to buy packages or sell software can use the advanced search feature of the site. This will help them to quickly narrow down on their choice.

Responding to journalists question on how the funding of the site has been done, Mr. Robinson said that the funding has been done in his individual capacity and also from a few close friends. At present the revenue model of the site will include the commissions from the transactions that are executed on the site. Master resale rights given to customers will also generate commissions for the site. Mr. Robinson mentioned that the site will break-even on the investments with the next two quarters after which profits will start showing. He requested everyone to visit the site and give their valuable feedback. He promised to incorporate important feedbacks into the next release of the website.