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Searching the Clickbank marketplace for affiliate products that
you would like to promote can be incredibly overwhelming
when you first start out. There are many categories to search through
with many subcategories, each with pages of products to choose
from that you could choose to promote. Choosing a Clickbank
product that is profitable isn't really as difficult as you might think
when you first examine Clickbank, just so long as you know exactly
what to look for when you are examining the products and deciding
which one to promote. Just follow these 6 foolproof steps for selecting
a great clickbank product.
1. Choose a Niche
The first thing you need to do is determine in which niche you are going to
locate the products you intend to promote. The niche should be something that
you have an interest or a general knowledge in, like possibly a hobby or something like
that. That way you have your own unique knowledge from your experiences which
you can use for marketing the product or products you decide to promote.
Once you have determined which niche you are going to promote in, go to the
Clickbank Marketplace and locate the category where your niche is and look at
the list of products.
2. The Salespage
The first thing you need to look at with these products is the merchant's salespage
for the product you are considering promoting. The first thing you should look at
is the layout of the salesletter. Is there a solid, enticing headline that will draw people
in and make them want to read the rest of the salesletter? Also, it
should have a good body copy that is interesting and to the point. One
that will keep people wanting to read the whole salesletter. Also, it
should contain strong bullet points that catch the readers attention
and outline the benefits of the product. You should also make sure there
are testimonials. A lack of testimonials creates a lack of trust in the
product, so it probably won't convert as well as a product that includes
testimonials. The product should also have powerful bonuses that make
the decision appear to be a no brainer because of their incredible value.
The salesletter should also contain a compelling call to action that
encourages the reader to take action (and become a customer). Another
great thing would be a time sensitive offer, such as a discount for a
short period of time, or a limited number of bonuses. This is a great
bonus because it creates a sense of urgency so people are rushed to make
a decision before they lose the bonuses or the price goes up. This is
not a necessity, but it does create a higher conversion rate, so it is
dfinitely something you should look for. The last thing you should look
for, although this is also not necessary, is to see if the page has eye-
catching graphics. This just makes it look more professional, but it is
not necessary. If the product contains everything else, but not very good
graphics, it is still most likely a great product.
3. Quality of Product
If you are going to promote a product it is much easier to convince other
people that it is a great product if you personally believe it is a great
product. Now, this doesn't mean you should go and buy every product you
are considering promoting. Instead, all you have to do is contact the
merchant and request a copy of the product or a review copy so that you
can better promote their product. If you have a decent track record, most
product owners will be happy to hand you a free copy so that you can make
more sales. Once you have a copy, try out the product. Discover its good
points and its poor points. Determine the overall quality of the product.
If the product is a piece of junk, then obviously you don't want to promote
it. If it is a good quality item, then you can check off #2. Now, if the
product owner will not give you a copy and you don't want to purchase a copy,
then just read very carefully through the sales page to get a really good
idea about what the product includes and how good it is. Then Google reviews
for that product to see what other people have to say about it. If it looks
good, then go with it. If you find a lot of bad reviews though, you might
want to find a different product.
4. Commission Payouts
You need to check the commission percentage of the product and see if it is
worth promoting. You want to be sure that you are going to actually make a
profit from your efforts. Generally you do not want to promote a product that
pays below $20. Also, I generally tend to stay away from some of the bigger
items that pay a couple hundred dollars, because those generally have very
high competition, as many people think that they are obviously the most
profitable products to promote. (but you will not fall for that, right?)
The trick is to find something somewhere in between the two, something
that pays a good amount, but not so much that there is a large amount of
competition from other affiliates.
5. Gravity
The gravity shows how well the product is selling. The higher the gravity,
the better the product is selling. But beware: higher gravity means that there
are probably a lot of people promoting it, meaning you will have a lot of
competition, so it may be harder for you personally to get the sales. I tend
to try to find products that are above 50, but below 150. An exception would
be if a product has just been released, then the gravity might be very low, so
if it still meets all the other criteria, then it could still be ok to promote.
6. then it means affiliates are doing well selling this product, but
it also means there is probably a lot of competition. Generally you want a percent
referred of between 50. Below that means affiliates aren't doing well
with it, and above that means that affiliates are probably doing too well, and you
came too late.
BONUS TIP
If the product you are examining meets all the above criteria, then one more thing
you can do to really make sure that it is the perfect product to promote, is to do a
couple of Google and Yahoo! searches and find out if anyone is promoting the product
you just examined. If there is no one promoting it, then that is a red flag, and you
should drop it. (Although if it meets the above criteria that should definitely not happen)
If there are pages and pages of ads from other affiliates, then that is also a red flag.
But if there are a few people promoting it, then that means it is profitable, and there
is not a ton of competition. A perfect product!
If you simply follow this simple steps, you will be able to pick a winning affiliate product
in no time flat! Just be sure you take action, as you will never achieve anything if you
do not take action! Remember, "you reap what you sow"!
Shawn Horwood
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