These days, the success and sales a webmaster makes, depends largely on the traffic that arrives at their site. To achieve a large amount of traffic, a site must have a high ranking in the major search engines. The higher up the site is listed, the more traffic that site will receive.

For many webmasters achieving a good position in the search engines can be a real challenge. Google concentrates on page rank to decide your position in their results. The main factor Google considers when deciding on page rank, is how many quality backlinks you have pointing towards you site. They will also take into account the page rank of the sites linking to you and whether they are in a similar niche to you. Often webmasters will spend a lot of time creating reciprocal links with other webmasters. This is when you contact webmasters of sites you like and ask to exchange links. Obviously there are problems with this method. Not only do you face a fair amount of rejection, but Google does not value reciprocal links that much. One way links are the way to go, but it can be a challenge getting them. Luckily three way links are the perfect solution.

It is a strategy that is designed to use the limitations of Google's web spiders and bots that currently only detect two way links, but cannot detect three way links. These appear to be one way links (Google's favourite!) Normally when Google's spider finds a link on a page, it checks to see whether the site it links to, links back. If the links are reciprocal Google will use a complex algorithm that lowers the links influence over both pages ranks.

Using three way linking, three webmasters can form a chain, where site 1 links to site 2 who links to site 3, who links back to site 1 again. None of these sites ever create a reciprocal link, so Google cannot pick up the exchange. This means that each site gets a page rank boost.

To use this method to boost your site and start seeing more sales you will need to find two webmasters who are willing to enter an exchange with you. To notice a real difference in traffic and sales you will need to create many of these links. I prefer to use a special software to do this job for me. It only takes a few minutes to set up and all my backlinks are taken care of. Using this I began to see a drastic increase in traffic and sales. In fact it was enough to help me get out of debt. That is why I feel that this is a really valuable system and should be taken advantage of by more struggling webmasters and bloggers.