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Video on Being The Big Pretender In My Business Got Me No Where

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Being The Big Pretender In My Business Got Me No Where
John Wallen
For the first few I did what just about everyone in a home business opportunity does. I pretended to be running a business. I was super organized and sat in on every training seminar. Spent a lot of time memorizing the business, and spent a lot of money.
I had all I was suppose to do completed. I was not going to fail. But the money didn't come in like it was suppose to. Every network marketer does this same thing when they start out. They spend way to much money-time in the infrastructure their going to use to make a bazillion sales.
The best equipment in the office, from phone to fax, to brochures and information mail outs. Sizzle cards, the 800 numbers and so on. They waste nothing but energy on those things without even a first sale, and that's what really matters the most.
People who think business is done in this order, "Get organized, then sell." Usually fail. People who finally realize business is really done in this order, "Sell first, then get organized." Usually win.
Unfortunately, many people are scared of the idea of marketing or selling. It conjures up images of arm-twisting and manipulation, followed by rejection. Selling can be the most rewarding process in the world when both sides feel like they've come out winners.
What really works for me and hasn't failed me to this day is, the pull approach. You position yourself as the expert so you can be of value, instead of the pushy peddler. No one likes the pushy peddler anyway.
When you put yourself in this position, and put this strategy to work, new prospects will be eager to use your services, buy your products, join your opportunity. This will be automatic instead of the revolving door of trying to sell people. They will sell themselves and see you as a value instead of pushy.
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