If he likes to work in the comfort and privacy of his own home wearing just his birthday suit, that's fine. The problem is that further on in this story, the neighbour says: "I see you through this window (she points) every single morning. You're right there on the couch when I get up. Right there when I go to work. And more often that not you're right there when I get home.."

What are we to make of this? Is the author an exhibitionist who likes to cavort naked in front of a window on a daily basis? Is the neighbor a voyeur or just a very liberal minded person? Does this scene take place in a naturist colony? Actually, if it was a naturist colony he would have been comfortable in the buff and wouldn't have been "scattering" himself in paragraph 1. My answer would be none of the above. It's my belief that whoever put this copy together simply forgot the reference to needing to put clothes on in the first paragraph. This tells me the story is the invention of someone who has not had the experience described and has not pictured the whole scene

I should also say that on the website in question it says "often that not" (as above) instead of "than", it isn't a typo by me.

Would the website owner be pleased that potential customers become sidetracked by thoughts of him being naked in full view of his neighbors? Of course not, he wants them to focus on his product and a good copywriter will know exactly how to do that. Simply visit to www.private-labels-empire.com .If you are less than fully confident of your ability to produce good advertising copy, hire a professional: a professionally written sales letter will pay for itself over and over again.

If you do employ a writer to ghost write your own story, make sure you provide plenty of detail to bring the story to life. You want a production in glorious Technicolor not sepia and the writer will need real details of your experience to make the story seem personal. When you have the finished article, give it to a couple of trusted friends and get their opinions and criticisms so you can decide if any editing is required before publishing. To know more logon to www.10steps-to-killer-web-copy.com .I just saw a website where the owner, somewhat self-importantly, stated that few companies would receive his "world renewed" seal of approval. Where were his friends when he was adding this masterpiece to the Internet?

If you want to use a long sales letter on your website, it's usually best to relate your own experiences because people like true stories. If you think that's too boring, at least be creative in your composition because it won't be too long before your potential customers have seen so many of these badly cloned efforts they won't be fooled by any of them