To get down to specifics, a flyer is often a single sheet of paper containing various pieces of information about whatever event or sale you want. Some flyers are going to just be about promoting the fact that a business exists while others are going to focus on a single topic.

You can put almost any kind of marketing message on a flyer that you would be able to use with any other form of marketing. So long as the message can fit on a single page that's all you need.

Okay, so what do you do with flyers?

There are a wide variety of uses for flyers, many of which are similar to other forms of marketing. You can go around to a variety of places in your area to make sure that you have a flyer up on every single bulletin board in town. You can go to cars at a certain location and slip your flyers underneath windshield wiper blades. You can go door to door and slip your flyers into mailboxes. You can of course hand out your flyers directly to people on the street. Maybe just have a stack of flyers at your store for people to pick up as they come in and buy something. Slip a flyer into everyone's bag after they purchase an item.

This is by no means the only list you can come up with as well, and as I'm sure you'll begin to notice, this is quite a bit of variety for a single form of marketing.

What about the costs for making these flyers?

This is one of the best parts of flyer printing, and the reason why smaller businesses are the ones to gravitate towards them the most. You can very cheaply print off flyers compared to many of the other more expensive forms of marketing. Furthermore the design costs of flyers are cheap as well because the average flyer isn't going to have the same level of colors and other details as many advertisements.

Flyers aren't limited to a single type of businesses either. So long as you have a marketing message that can fit on a single page you can make use of flyers to use with your company. The wide variety of methods for getting them to your customers means that no matter what type of industry you find yourself in you should easily be able to find a way of making them work for you.

The best marketing takes advantage of every advertising method out there. Take the time to look at flyers and see how you might benefit from them.