There has been talk in the singles industry that some matchmaking sites will post personals of fictitious people in order to gain new members. These sites have programs that determine your location based on your IP address and present you with personal ads of people that supposedly are close to you.

Another tactic a few of the larger matchmaking sites have been accused of is personal goading. Some members of these sites have claimed that once their membership was about to expire they received bogus romantic e-mails sent out by company employees in order to get them to renew their subscription.

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