Most Wanted: Promotional Conference Bags

Promotional conference bags branded with company logos are a fantastic way of advertising a company at industry events and conferences. The advertising potential of these conference bags means that it is essential to choose bags that business people will enjoy using and will be proud to carry around. Conference bags have gotten complicated in the last few years. Modern conference-goers require more of their bags these days ? they are likely to carry laptop computers, PDAs and mobile phones with them. The ideal bag should have enough space for all these and other conference necessities.

But having enough space does not mean making the conference bag big and bulky. A company would want to keep these bags portable and hands-free. Portable in a way that people would not look like they are lugging their entire wardrobe in their bags ? remember that they will be carrying the bag all day. The design of the bag can also make it hands-free ? either a knapsack or a sling bag will work. If you think a knapsack looks too high-schoolish for the business world, go for the sling bag or messenger bag. Just make sure that the sling has padded, adjustable shoulder straps to relive the pressure off the shoulders.

Outside pockets are also a feature that is in demand ? especially if the pockets can be hooked, velcro'ed or zipped closed. Outside pockets are for items that people need on the go ? sports bottles, mobile phones, appointment books, keys and the like. But, to ensure that no one loses things, flaps and closures are very important. The interior of the bag should also have a Velcro strap to hold the laptop in place. Section for the laptop and for folders should be separated. Also, a pocket with organizer grid is ideal ? somewhere to hold pens, scissors, business cards, etc.

While printed logos can certainly do the job, embroidered logos can do better. Having an embroidered logo gives the bag a look of being expensive and classy. And another thing, printed logos usually fades off faster than embroidered ones. Also, choose a color that compliments your company logo best. Conference bags should almost always be conservative so choose a neutral color that everyone will likely to like. It can be black, navy blue, grey or khaki. While brightly colored bags get more attention, it might not be appropriate for a business setting. Brighter pockets or trim can be sort of meeting in the middle ? this can add a fun and quirky personality to a conference bag.

Most important of all, make conference bags durable and strong. Remember that business people will not just be carrying papers on it, they will likely have laptop, laptop batteries and other gadgets they need. Choose a material that is easy to clean and water resistant to help users protect all their important documents. There are several features that a company should consider when designing conference bags for their corporate giveaways. Making the right choice means the difference between bags being stuck in a closet or the bags being toted and used in every-day work and on subsequent conferences they attend.