It is that time of year again—shoppers reveling in the spirit of giving, Christmas lights twinkling along busy streets, the deadline to find the perfect gift for that special someone perilously encroaching—the Christmas season brings with it both the occasion to celebrate with loved ones and the pressure to show them you have been paying attention. But even the most thoughtful boyfriends, fiancés and husbands often find themselves wrought with uncertainty when it comes to giving that special woman a special gift for the holidays she will not soon forget.

It is practically universally true that women love jewelry. Though style preferences vary greatly among women, one would be hard pressed to find a woman who truly does not appreciate beautiful necklaces, eternity rings or diamond earrings. And it is not just the value and outward beauty of jewelry that a woman loves—it is the symbolism of the piece as a gift from the man she loves; it is the thoughtfulness that led you to select the specific piece of jewelry for her; it is the love represented by the gesture.

Inherent symbolism, personal significance and of course outward beauty make jewelry the perfect gift for a man to give to the woman he loves. Giving a woman a personalized gift of jewelry involves first gaining insight into her preferences and style. If you have been with a woman for a long time, perhaps you already know what style of jewelry she likes. But you can also pick up on some clues she may be sharing without even realizing it. For instance, does she always wear silver jewelry, or does she mix it up between gold and silver? Does she prefer to wear matching necklace, earring and bracelet sets, or does she mix and match styles? Does she wear large dangling earrings, or does she prefer simple, understated pieces? By observing her jewelry over a period of at least several days, you can gain valuable insight into her preferences that can help you select the perfect gift. And you do not have to go it alone. Discussing your observations with your jewelry retailer can give you the expert perspective you need to select the perfect piece of jewelry for the lady in your life.

If you have given her jewelry as a gift in the past, you can use this experience to help determine what to give her this Christmas. If you have given her a beautiful sapphire ring in the past, and she loved it, why not give her a coordinating pair of sapphire earrings and a necklace to match?

Options abound in Christmas shopping for the woman in your life. The gift of jewelry alleviates the risk of giving an impersonal or unromantic gift. After all, just because she loves kitchen appliances and warm socks does not mean that is what she wants to receive from her beloved man on Christmas morning.