Here are some suggestions on how to earn extra money online:

- Pay Per Click (PPC) might well bring in a good conversion, but each click costs money. The majority of professional marketing experts will tell you that investment in Natural Search is excellent value for your cash.

- If you're not au-fait with search-engine marketing, it's important to understand how it works. You use search-engines to attract visitors to your web site. 80 to 95 per-cent of your websites surfers will come from search engines, unless you've created a 'viral' product of your own, or a 'buzzing' forum or blog.

- You can gain a lot more traffic to your site if you zero in on search engine marketing. Search-engine optimisation and marketing can bring rewards wildly out of proportion to the amount of hours and cash that you put into them.

- Online success is fairly easy; it just requires a plan. Most webmasters just try anything and everything, randomly. You can make contact with a wide range of potential clients and communicate with anyone in the world, immediately. You can use your email opt-in list to send info about your special offers, products and newsletters; whatever you think your prospects want.

- Blogging can draw potential clients by implementing link-exchanges with other bloggers and making more contacts within the blog community.

- Making a website is relatively simple, that's only half the work involved. It's also important to drive surfers and learn how to promote your site. The problem with working on the web is that 99% of these money-making programmes offered are a waste of time and (your) money.

- One-way hyperlink building is a way to publicise your site. Paid links allow you to get listed in internet directories that post good quality websites and offer links to your websites for a fee.

- You can try reciprocal linking. This is a pact between site owners to hyperlink to each others' sites. It's a good way get a web site off the ground, but you need one-way backlinks to get search-engine 'love'. It's an excellent idea to link to websites that sell compatible but not competing products.

- Web commerce is all about brand name exposure. Content on your web site needs to be optimised. Get your name all over the Web in order to generate worthwhile visitor numbers. Targetted traffic is what you're aiming for; if you get a popular video on Youtube about bagpipe-playing, but you're selling real-estate, you won't make any cash off it.

- Increase visitor numbers using keywords. You can discover lots of keyword suggestion tools that give you a list of keywords on a particular topic. You can make use of these to attract potential customers to your landing page. Most associate marketing programs offer up to 75 per cent commission on every sign-up you get for them, so they do all the hard work, and you make the money! What you are doing is acting as their sales rep. Salesmen are traditionally very well rewarded, as they bring the money in.

I hope these few beginner pointers will be of some use to you in your online marketing efforts.