Article writing is the cheapest and one of the easiest way to get exposed online. Though easy, there are a few tricks you can use to make you articles more effective and attractive.
Topic
It is very important how you name your article. Generally, topics that address a concern or problem are more attractive to readership. E.g. 7 Tips to Increase your Traffic.
Content Rich
You should write content rich articles based on your topic. There are just too much useless and junk information out there, the last thing you want to do is to add on to it. Provide useful and content rich articles. If readers find your article useful and insightful, chances are that they want o read more of your articles and will thus go to your website. Besides, you will make spiders love your articles.
Niche
Besides having a topic that addresses concerns, you should choose to write on niche topics. Niche topics are targeted topics that have less competition. Do your research before jumping straight to write the article.
Structure
The most important you want out of your article is that you need people to read it. You need to ensure your article is very reader friendly, so you can get your message across to them.
Use sub heading and bullets to organize your information. You can bold your words to create emphasis, but not too much.
Language
Make sure you use a friendly tome and simple language when you write articles. Try not to sound too boring in your articles so it makes readers feel that you are talking and explaining to them.