I work with my own sites and I also help other web site owners to rank well while conducting search engine ranking projects. I have been successfully working with a few hundred customers in my short history in the area of keyword ranking and have come across a concept that continues to make the customers I have all the more happy while costing me nothing to provide. The concept is that of secondary search terms ranking successfully when a site ranks well for a few more competitive terms.

I have understood that many of my clients enjoy this concept when I have follow up conversations with my customers about their search engine ranking projects. I will focus on getting 3-5 primary keywords to rank well for a website and then the website will find that many other keywords also rank well as a result of the effort of the work on the few more competitive terms. This can be a big opportunity for many of my customers.

I have recently discovered that when my firm begins to work on a handful of competitive keywords (writing articles, primarily) is that the search engines begin to index the site at a more rapid rate that before. They do this so they can use the new backlinks that are being created in their ranking algorithm. As the articles are published and the links are created they need to be added to their method of deriving the location of a web site when a user requests a search for a keyword. As part of that calculation the search engines start to visit the sites and index additional, often times deeper, information about the site than they had previously indexed.

I also find that the theme of the site becomes very important as the links are added and that most of the time, the new keywords being indexed are all part of a theme that the search engines believe are the heart of the website. An example to share is that of a commercial food photographer who was unranked for any keyword after having his site operational for almost 2 years. This web site had a few categories listed such as commercial photography, food photography and had a very nice portfolio. The client desired t have a high listing for the term commercial photographer and we have him at number three as of the writing of this article.

What happened to the other keywords associated with his website is the neat part of the story, however. He began to enjoy lots of other phrases for food photography get high rankings along with the words we were doing the work on. We had a contract with him for 5 keywords and he wound up with more than seventeen primary phrases listed in the top 10 by the time the project had run for 5 months. These secondary results are what seems to have a higher conversion rate in helping him to create new customers.

This is a great win for him and a great win for us in that they will end up being a repeat customer for new opportunities to help him continue to get more business in his specialty of commercial photography.