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Clear Channel Outdoor Advertising
Tony Mirabales
Whatever happened to skywriting? I'm sure that's what it's called. You know, its when a plane writes out a message with such exquisite penmanship and flight mastery that an entire town will be stopped in their tracks in order to admire the great manifestation of human conquering nature, and simultaneously delivering a sharp message no doubt.
I'm picturing it now. Two rascally nine year olds stop happily shooting bottle rockets at a cat to stand awestruck at the sky. Old man Smith puts off sweeping the sidewalk in from of his general store, admiring greatly the bold blue sky embossed with a lovely serif font. Two quarreling drivers stop accusing one another as to who caused the accident they just were in and agree with one another, if only briefly, that skywriting can really brighten a day. It was a local kid done good. He probably used to shovel your walk and then refuse your two bits, because that's what skywriters did. And now he's thousands of feet up, scarf proudly billowing behind, putting up the good news of Larry's tires having a labor day sale or maybe to tell all that Steve loves Molly.
Yes, that's what I'm thinking about. We didn't have all this terrorist talk. We only needed to worry about a nuclear-armed Soviet Union aggressor; but hiding under our desks seemed to reduce that old threat. Nowadays, we've got dirty bombs and even dirtier intelligence agencies. Is it a coincidence that skywriting has fallen out of favor? I don't think so. So, let's bring mobile outdoor advertising back to its roots. Everyone loves a good billboard. But I want my outdoor advertising in cursive with a slice of fresh apple pie and some vanilla on the side.
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