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MediaWeek recently reported that advertising on blogs, networks
and similar venues where content is produced by consumers is
about to explode in popularity and become a much bigger business.
This year it is expected to hit a billion dollar business,
however by 2011 it will grow beyond $4.3 Billion, eMarketer says.
Companies that are providing internet marketing software
solutions are now filling this tremendous need to educate
individuals and small business. This is particularly true for
software marketing firms like newcomer EDC, founded by Craig
Garcia and Michael Michael Corcoran, that has built up a large
base of distributors devoted to helping small and medium size
businesses thrive in the challenging cyber environment.
Unfortunately, it's not all candy canes and lollipops. The
picture is not so rosy when you think about it without their
training and support.
For starters, the people who create all this content that's
getting monetized - you, me, your Aunt Tilly - are not going to
continue doing so for free. If the platforms are getting all of
the financial gain, then the community should stand to get a
significant share of that money. Sites should start to implement
these systems now in a fair and ethical way.
Second, people are getting a lot more sophisticated when it comes
to ad blocking technology. Younger, more technically adept users
have extensions installed. Take a look at digg, for example.
However, it's going more mainstream. For example, the new
version of Camino on the Mac has ad blocking built right into the
browser. There will be an arms race between those who serve
banner ads and the ad blockers that's similar to the spam wars
of today.
Google and Ask.com have been butting heads with the likes of
Microsoft whose has to deal with this in order to survive long
term. With the recent upgrade of its MSN search platform,
Microsoft is beginning to go after large business clients.
Microsoft, with its large cash reserves will remain competitive,
even with the likes of Google.
“The advertising industry is evolving and growing at an
incredible pace, moving increasingly toward online and IP-served
platforms, which dramatically increases the importance of
software for this industry," said Steve Ballmer, chief executive
officer of Microsoft. “Today’s announcement represents the next
step in the evolution of our ad network from our initial
investment in MSN". Ballmer is referencing its recent decision to
acquire aQuantive, a internet marketing platform, for
approximately 6 billion dollars. Ballmer goes on to say,
“Microsoft is intensely committed to creating a thriving
advertising business and to partnering closely with all key
constituencies in this industry to help maximize the digital
advertising opportunity for all.
"Microsoft faces competition from both established competitors
and fast growing newcomers. EDC is well known to the small
business world because of its large inventory of over 1900
software offerings. The company has focused specifically on
digital downloads as a primary distribution system mechanism.
The internet has now reached its second phase of development.
Consumers are now beginning to comprehend all of the unique
advantages that the World Wide Web has to offer. Businesses must
follow the lead now or they will not survive.
I have recently established this business oriented blog to track
and comment on new internet developments and how to take
advantage of them. Put www.myhelpinghandup.com in your favorites
section in your browser. I’ll attempt to always keep you informed
as to the latest and greatest breakthroughs concerning internet
marketing.
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