Don't get me wrong. I'm not saying they are banking big checks from selling ebooks on eBay at $1 for a bundle of 100 of them! No. These smart infopreneurs are looking on eBay in the right sense - as a huge gathering place of eager, ready to buy customers.
You could get into their midst, scream yourself hoarse about your ebooks, and make a few sales. Or you could go about the process of segmenting and selling your ebooks to the perfect targets - and make a lot more sales at far less effort or expense.
To get it right, you need to understand the process.
#1 - Having your product funnel
Are you planning to get rich by selling your ebook on ebay for $19 - and doing it over and over, many times? Forget that. It's hard work.
Instead, create your own product funnel. This means having a series of products or services - ebooks, reports, courses, homestudy programs, seminars, coaching and mentoring sessions and more - on the theme of your expertise.
#2 - Segment your audience
Then, write an ebook and offer it for sale on eBay - at a mouth-watering low price that's hard to resist.
This is the wide mouth of the funnel, designed to attract as many interested prospects who are good candidates for buying your other products and service. The main purpose of your ebook here is to find those people on eBay who are interested in your niche or theme.
#3 - Educate your buyers about the value you offer
Once you've got a list of customers from selling ebooks on eBay, communicate with them regularly. Give them valuable information, coaching, education and resources to improve their life. While you do this, educate them about the value you offer.
For instance, don't just give away a collection of links to helpful websites. First, mention how you spent 14 hours surfing the Web, checking out hundreds of other websites, looking for only the very best resources that offered the highest value without wasting a user's time. Then share how you sifted through the list, and compiled the best of the lot into this special report, which you are sharing with only valued clients, because you care about them!
#4 - Sell your eBay list your higher value items
Once you have established a trusting relationship with the list you build from selling ebooks on eBay, you can now offer them more value at a higher price point and still have a fair number of them take you up on it.
This sequential approach has helped you turn a $1 buyer on eBay into a life-long client who willingly spends increasingly higher amounts with you because you offer more value.
Selling ebooks on eBay is not a route to instant profits. But if you know what you're doing and have a structured approach to business building, it can be very lucrative. eBay being a dynamic marketplace, things change very rapidly. To stay on top of things, you must constantly study and educate yourself on the nuances of being a better infopreneur. This way, you can make eBay your goldmine too.
