What did I do to achieve this jump in revenue? I placed Google Adsense advertising boxes on my website, and in just the first seven days, I generated over $1000 in Adsense revenue. Even better, I didn't have any decrease in sales from the original source of revenue for these sites paid memberships to my wholesale information directory.

I've known about Adsense for years, but I always thought that it was a system best used by free informational websites needing to generate revenue. My reasoning behind this was that I thought that these ads could possibly bleed traffic from my site and steal potential paying customers. I am happy to say that I was wrong, and I only wish I would have tested this program earlier to discover how wrong I was.

I am completely surprised by how well these advertisements have paid. They are producing income at a rate of over $20 per thousand impressions. I have done some research on ad placement agencies, and I don't think that there is an agency online that could sell ads for me at the rate of $20 per thousand impressions, and I know that if I advertised banner space or text link space on my site that I couldn't sell space at a rate of $20 per thousand impressions.

To put it into perspective, I do a lot of advertising through PPC networks, and my PPC ad spending doesn't even come close to a rate of $20 per thousand impressions. Google Adsense may well be the most lucrative source of income for website owners seeking to sell ad space on their site, and the results are instant. All you need to do is place the code and let your current visitors click on the link ads.

There are many people on the Internet who sell information products claiming to have the secrets to generating high income through Adsense, but there is no need to pay to learn how to do this. It's a very simple system that is easy for anyone to implement. All you need is:

1. A website with quality content

2. An existing traffic source, be it 100 visits a day or 100,000 visits a day.

3. The ability to read the Google Adsense Program Policies

4. Free page real estate, hopefully in a conspicuous place above the fold

It is that simple; however I cannot stress enough that you read the Google Adsense Program Policies. There are certain types of sites, certain types of pages, and certain types of advertising on and through which Adsense will not allow their ads to be associated. It is each advertiser responsibility to know their guidelines and avoid breaking any rule that could put their account and an excellent source of revenue in jeopardy.

Finally, let me stress that these ads should be placed in a conspicuous place. Visit the site linked in the About the Author section below for examples. No matter how effectively your site is designed, more people will leave a page without reading below the fold than will continue on to the bottom of the page. For that reason, as you will see in my site, I place the ads at the top right of my page, in an area where any visitor to my site can find them.

Adsense is an excellent source of revenue for any website owner. Don't waste time like I did. Place some ads on your site, and I am sure you'll be pleased with the results.