One of the most popular brand of hip hop and urbanclothing line today comes from an brand founded by some of the US'greatest designers, the akademiks. The akademiksis a clothing brand founded by fashion designer brothers Emmet andDonwan Harrell. As Donwan being a former top 10 designers at Nike, heused what he learned from designing hip hop rubber shoes to designing aclothing line that would soon become one of the top urban clothing lineacross America. But akademiks didn't only start with the brothersHarrell. This clothing line was first started when the founded of Dr.Jays asked them to create the next big clothing line.
15 years before the akademiks,the brothers worked for the top dogs of the fashion industry, namelyDonna Karan, Ecko, Phat Farm, as well as Nike, in which they made a lotof money along the way. After some time, theymet up with the owner of Dr. Jays, Elliot Betesh, and made a proposalto them about making the next big thing in the world of fashion. Thebrothers decided to team up with him and created akademiks.
Part of their marketing campaign included the?Read Books, Get Brains? slogan that got akademiks it's attention,especially by the New York City officials that took it down because ofits double-sided meaning. But this didn't stop akademiksto claim its birthright. Apart from the trend setting designs ofakademiks, there is also intelligence in every piece of akademiks. Thebrothers Harrell have designed akademiks for the customer.
Theyare their own fans and customer. What they think is good and useful tothem, may also be good and useful for their customers. This is whatakademiks is made of, a thinking brand with detail that has doublemeaning.
The akdamikes wasalso popularized in 2001 by Brooklyn rapper Fabolous whose lyricalcontent advertised the brand. He also wore an akademiks velour on theinside cover of his debut album Ghetto Fabolous.
Another factor for its popularity is its PRPS jeans. Theakademiks has gained popularity in the clothing industry due to thenumber of celebrities who wear the PRPS jeans (a sister company ofakademiks), such as rappers Dizzee Rascal and 50 Cent.Visit the website http://www.streetzwear.com.
