Blaming the affiliate marketer is the easy answer as ultimately they are the ones who must promote an affiliate product. The affiliate merchant, in most affiliate programs, provides their affiliates with everything they need to be successful.

Included would be the products, marketing materials, and support on the back end when dealing with the customers. The same chance to sell a product is give to all affiliate marketers.

However, you will find some affiliates who are successful and others who are not, when you analyze certain affiliate programs and products. If you go to ClickBank, for example, you can see which products are the highest sellers and those which are not.

Certain products will outsell the others even in the same category. Usually it is not the fault of the affiliate marketer if the products are just not selling. Oftentimes you can look at the sales page itself to see that it is very poorly designed or written. The publisher may not have provided enough adequate marketing materials like banners, graphics, email messages and so on.

The other way is to go to a product that sells very well and then find affiliates who always tend to outperform others. For example, Super affiliates can sell almost anything and make tremendous amounts of money on it.

There will continue to be more products to choose from because more businesses are entering the affiliate marketing world. That alone, however, will not make an affiliate marketer successful. One can have too many products to sell which can affect the ability to make a profit selling even one.

The success of an affiliate marketer ultimately lies in their own personal choices. You get to choose how you're going to market it and you get to choose what you sell.

You have adequate marketing materials, then your success will come down to your ability to presell your prospect and get traffic to those pages if you are confident the product you're representing is a quality product.

Often this can be where the affiliate marketer is successful or not. The ability to do a review page or presell page before passing the customer through to the affiliate sales page can be a determining factor whether affiliate marketing works or not for that specific affiliate marketer.