There's a saying in the business world...'The Moneys In The List' and this is no different in regards to online business.

It's critical to the success of your online business that you are regularly capturing leads that are interested in receiving information from you. These subscribers are then likely to make regular purchases from your business but to increase the chances of this happening you'll need to do all you can to make them feel contempt to hand over their money.

Here Are Seven Of My Secret Tips To A Successful Opt-In List:

1. Don't go ad crazy - Make sure you provide an equal level of both solid content and ad's. If your lead feels like their being hounded to buy they wont stay on your list for long.

2. Make your messages personal - When writing your e-mails try to apply a personal touch to them. Put yourself in the position of the subscriber at all times and make them feel your communicating directly to them rather than a host of people in general. On most autoresponders you have various personalisation fields meaning you can add your leads name at various points of the message for example, make sure you use this option.

Also constantly answer questions they may have and how anything you suggest will influence their success or life in general.

Implementing these techniques will ensure you build a good relationship with your leads, making them more likely to buy.

3. Give your e-mails a theme - Whether you're writing a newsletter or e-course it's important to have a theme for each message and this should be reflected in the e-mail subject title. What would make you

more likely to open a message:

'Google Adsense'

'Google Adsense - The Easiest Money You'll Make Online'

I think I'd be more inclined to open the latter as there could be something in it for me. The former is too vague and has no appeal.

If your message open-rates are poor, it wont matter how good your content is because nobody will be reading it! You need to have a catchy theme to your messages.

4. Make your messages clear and easy to read - It's unlikely every subscriber you pick up will be a professor in the field of English

Literature so refrain from sophisticated wording and generally use commonly known words ('Discover' not 'Ascertain'). Also dont bunch too many sentences together, it's not pleasing on the eye to have huge blocks of text sprawled over the page and it will most likely lead to the reader exiting the message early. Have plenty of paragraphs but make sure you hit the return key twice when starting a new one.

5. Freebies - Nothing makes a lead more happy than receiving a freebie, especially when it's something of real use. Giveaway an ebook from time to time (with resell rights if possible) but avoid giving away too many as these can be perceived as having little or no value. It's often best to giveaway software tools as these are most likely to help your subscriber in the long run.

6. Don't spam - Try to have a reasonable gap between the messages you send out. Many people now use spam filters to stop their inbox becoming flooded with e-mails so try to message your leads no more than twice a week.

7. Include backlinks to your site or other products - In your e-mail signatures make sure you provide links to your website and a couple of products you're selling or promoting as an affiliate. This not only helps increase your lead's awareness of your business web but could lead to a sale! Also include your e-mail address so they can contact you for help or advice.

So follow these steps and it will ensure you build a good relationship with you're subscribers, one based around trust and care which will ultimately rapidly increase your chances of a financially prosperous opt-in list.