The first thing you need to do is locate keywords that are actually relevant to the content on your Web site. This may seem obvious, but it is not as easy as you think if you try to do it manually. For example, if your Web site offers a customized logo design service for online businesses, you may want to associate the keyword logo design with your Web site. But, this single keyword will not be enough due to other factors that influence the viability of a select keyword. So, you will need multiple, relevant keywords to embed into your site. In this example, you would want to create a candidate list of multiple keywords - between 20 and 100 - that relate to the concept of logo design.
The next element is that the keywords you find need to be frequently-searched on top search engines. For example, if you come up with quality logo design services as one for your candidate keyword list, this at first glance seems to be a good candidate because it is directly relevant to your offering. However, you also need to find out just how many times people search for this term. If the term is relevant and frequently searched, it has met almost all of the necessary criteria as a winning keyword. However, if you find that quality logo design services only gets 3 searches per day, you may want to not include it in the content of your Web site.
Consideration #3: Find keywords with few competitors:
Of course, keywords like your original one - logo design - may be searched for hundreds of times per day on major search engines. But, a quick Google search reveals that over 5 million other Web sites also feature that phrase. Good luck getting your site well-ranked for this keyword! Reason: unless your site ranks on the first few pages (and preferably page one, above the fold) in search engine results, your site might as well not be ranked at all. Visitors will have to find your site some other way.
What to do: among those words on your candidate list that you have found to be frequently-searched, it is time find out which ones are featured on relatively few other Web sites. To do this, you can do a manual search on Google for each keyword (which is very time consuming), or you can just run a keyword search on a keyword optimization tool.
