There are thousands of websites on the net. Each of them have different designs, different concepts, different contents and different themes. They are trying to be as unique and as attractive as possible. These are the primary attributes to keep visitors coming back. Although these rules of thumb are really common, there are still some to managed to be on a pit despite of numerous tips and resources on the net.
On designing a site, you should put yourself in the visitor's shoes. Think of what you want to see in a sight that would make you come back or even just stay for that matter. Here are some reasons why a visitor clicks the exit window button when visiting a site.
Font Size
It is not like your visitor is reading a newspaper so don't use the same font size. It is hard to read the texts in the computer screen. But don't make your font too big either. It is irritating to see big fonts as if it is meant for people with almost no vision.
Color
Exotic colors or combination of colors that naturally opposes each other is very hard to look at. It makes a visitor's eyes sore to look at it even just for five minutes. Safe colors that can be used are black, white and red, only as an accent. Combining colors is not a bad idea at all. Just make sure that the colors compliment.
Content
A website that has a non-sense content is like a website that has no content at all. A visitor goes to a website for information. Your site should be informative enough to stay and come back. It is not enough that you have cute images or a huge list of links.
Images
Images that takes forever to download is another nightmare for a visitor. This happens even if the picture only serves as a background or an accent to the design. Sometimes, the visitor is already done reading the content, but still half of the image can't be seen.
Remember that a website should be pleasing to the eyes and content-rich at the same time. This serves as the mirror of expertise you have for your products, services or whatever you are featuring about.
