Building and maintaining ever growing email list is probably the most valid sign for web marketing mastership. A lot of marketers are talking about five and six figure income, but very few are mentioning their email list numbers correctly. And it is easy understandable ? just nothing to be proud with.

The Nightmare of the Email Marketing Manager

Doubtless, it's the unsubscription from the mailing list ? someone has clicked the unsubscribe link (again). I received an email from a marketer, talking about this subject and he said something like this:

?I provide valuable information and if you don't like it, get off my list!? Few seconds later I clicked on the unsubscribe link.

His ?valuable information? is writing countless, worthless and useless 200 words articles under FIVE (maybe more) different names, guess why ? because he is repeating like a parrot: ?articles this, articles that? while article marketing is not ?heal-all? at all. Beware of such ?Experts?, they are easily noticeable.

Duplicity, hypocrisy ? I know you are affiliated with them (so am I) and I know we are just an email and affiliate ID in Gurus database. Don't say: My good friend ?, when he doesn't know you exist. Click.

Building and maintaining a mailing list of ANY size, does not rely upon knowing some super secret ?killer? strategy or having the next ?killer? software.

Just respect your list members, give more than you expect to receive, first practice than preach, and they will flock around you like sheeps around the Sheppard.

Check your mailing style for this unsubscribe triggers, and your unsubscribe rate will melt down like a water in the desert.

By the way, NEVER send an email without unsubscribe link. It offends deeply. Please.