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How To Rank High On Google?
Dencho Denchev
To rank high on Google, your website has to be measured by
“500 million variables and 2 billion terms" of Google’s equation,
as stated on Google’s Corporate Information Technology Overview
page. Google’s ranking system is based on a democracy, and the
citizens are the links on the worldwide web that vote for
each other. Not unlike our government today, many of these
“links" are paid for, and some are of greater value. Ranking
high on Google is playing politics. Links and Keywords are the
key players in the ranking game. Google also takes into
consideration the full content of the page including HTML
codes, fonts, subdivisions and the “precise location of each
word."
Links are votes. You must develop a link strategy. Google
likes linking things together. Create a rich network of links
with distinct quality content. Your website must have quality
links going out and coming in. Quality is the key word. Links
from reputable pages (which ironically includes .gov pages)
are given more weight than links on “link farm" pages. Linking
to a “link farm" is one of the worst things you can do and can
potentially get your deported off the web. The better the links,
the better your ranking. Google will factor in your page content
and the content of the pages you link to. Do your research.
Google has a free page rank tool on their toolbar. Use it to
find out the page ranking and visit the site.
Google also gives more weight to one-way links that lead to your
site, and less weight to reciprocal links. How do you get these?
Buy them. List yourself in a reputable directory
listing. Make sure you are listed in the Open Directory Project
(DMOZ.org). If you can’t buy links, write good content. Give
someone a reason to link to your site. Again, the keyword is
Quality. Submitting articles and press releases are also
strategies in the linking game.
Keywords are your platform. They are what you stand for. Words
count. Graphics don’t. Make sure your words are not in graphic
form and make sure you have relevant titles under your graphics.
Start with your title tag. Put everything you stand for in ten
words or less. Make your URLs short and keyword specific.
Brand yourself. If you type in soda, Mountain Dew will not show
up on the first page. If you type in Mountain Dew, it will
be on the first page. Brand yourself so users know what they
are searching for. Do not put the same words in every heading
and every tag. Be descriptive. Sell yourself. There are
multitudes of free keyword rank and suggestion tools. Use them
as a supplement to your knowledge of your company.
Think of every element in your website as words and pages
in a presentation that is going to be up for a vote. Does
everything fit? Is it all related? Are you a reputable
company with a quality product? Does it sell? Now sell it.
Google is waiting for you.
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