1. Know your audience. This is exceptionally important since you can only have productive ezine advertising if you know who your target audience will be. You should know the preferences and likings of your readers and communicate in a style that they will appreciate. This is sure to increase your readership.

2. Promote your products and services. Always remember that the idea behind productive ezine advertising is to advance your products or services. Do not openly promote your products but try to mention how your company can help out in an applicable field. Write about the research and cases that your business has serviced in a particular area.

3. Use your resource box properly. Resource boxes should be used carefully. You should always insert a link to your web site in the resource box.

4. Write high quality content. The content in your articles should always be legitimate and of high quality. The facts used in the articles should be accurate and never misleading in any way.

5. Pick a high traffic ezine web site. Select the ezine web sites to display your articles that have high traffic.

6. Add testimonials from satisfied customers. Testimonials are an old trick that still works to make your articles more appealing to the reader.

There are a few other tips to help you succeed with productive ezine advertising. Always work hard to describe your products well. And try to write short, precise articles that inform but do not bore the reader. This will lead to productive ezine advertising.