Advertisements today are undergoing a lot of experimentation and changes just to gain the customers' attention and create an impression that will create a special space for the brand in the customers' psyche. We see changes in advertising photography, in the kind of images, in layout and fonts used and many more things.

Stock photography rules the roost these days. There is extensive usage of stock photography that has replaced the frequently used copy and image format. Stock photography that shows the customers (or models acting as customers) lend credibility to the whole concept, the message and the ad in totality. Ads today may contain happy families satisfied with their holiday package, or a top notch CEO comfortable with more leg space in his car or a contented mother who has provided her a children a healthy nutritious diet.

Yet another trend that we see in today's ads – is interactivity. More and more companies are coming with ads that require the readers to do something in order to communicate back. This trend is visible more in the online ads than in the print media. Sometimes the ads are fun and are meant purely for entertainment of the readers. While sometimes the ads communicate a benefit which can be availed by filling up a form or completing a questionnaire.

We see changing trends in layout and size of advertisements. Both in print media as well as online media, advertisers are experimenting with sizes and layouts in order to catch the attention of the readers. Of course, the layout of both the kinds of media are different and they are defined separately from each other.

The fonts and font size are also undergoing a lot of experimentation. Advertising professionals are using different fonts to gain the attention of the audience. For instance, the online advertisements have seen a major shift from the usage of serif fonts to sans-serif fonts in the advertisements. Again the usage of fonts and the size depends on the Advertising photography and the pictures used in the ad.